The basics

We do qual
We spend hours interviewing people in groups, over the phone, over Zoom, on accompanied shops. We do this ourselves, we don’t farm it out to juniors whom you never meet

We do quant
We do quant, but in a qual-like manner: we use quant to tell stories and understand motivations. We don’t normally do tracking or product testing

We knit it all together
We create simple, elegant narratives that explain what’s going on in a market.

We do this by combining what we’ve learned from the primary research, with an understanding of your market and your objectives, the sales data, past experience, competitive reviews etc.

The output is a way of looking at your market which makes sense what has gone before, in a way that you can take advantage of what is to come.